Mr. Bill’s Wine Cellar win’s Best of… in City Magazine

Mr. Bill’s Wine Cellar, a participant in our Business Builders One group, just placed in the “Best place to buy a Bottle of Wine” in City Magazine’s latest issue.

Please help us in congratulating Bill Philips!

Mr. Bill’s Wine Cellar
www.mrbillswinecellar.com

2825-B Brambleton Avenue
(540) 400-7771

Synergize Your Customer Retention!

Jeanie Patterson

Jeanie Patterson

Getting new customers can cost you 5 TIMES more then retaining your existing ones.

68% of customers will STOP buying your
product or service if they feel UNAPPRECIATED.

Synergize your customer retention now…

Find out more about how you can affordably retain more of your clients and increase your referral rate quickly.
We’ll also show you how you can convert more prospects into sales in a simple, NEW TURN-KEY program.

This is a brand new, turn-key program, available exclusively through Synergize My Business.

Call Jeanie Patterson, Executive Vice President of Synergize My Business at
(540) 798-7282 or synergizemybiz@gmail.com to set up your FREE, 1 hour custom consultation.

Synergy Spotlight Sponsor – March 2011

Charlotte Mason, Advantage Resource Group

Charlotte Mason, Advantage Resource Group

Charlotte Mason with Advantage Resource Group is the March Synergy Spotlight Sponsor!

What’s the biggest mistake you see small business owners making in relation to their employee company policy?

They don’t have one.  They often don’t have an employee handbook or other policies in place.

And why is that a problem?

Employees are then not clear on what is expected of them and company guidelines they need to follow so that business and the employee can be successful.

What’s another mistake you see small business owners make in regard to management of their employees?

Lack of employee of motivation and retention policies.  Employees need feedback to know that they are appreciated and are doing their job in a satisfactory manner.  They need to be recognized for their achievements and they need to feel that they are an integral part of the organization.

What is the impact on a business if their employees aren’t continually trained?

Work may not be done in a consistent manner in relation to company policy and procedures and the result of that is potentially poor customer service, customer retention, low efficiency, and slower growth in a competitive marketplace.

Business owners are very busy juggling many different priorities, so they tend to not document things in regard to their employees as well as they should.  What is the potential impact of poor documentation and not keeping up to date on legal requirements?

If business owners don’t comply with State and Federal regulations this can result in fines, some very significant.  I read somewhere recently that since January of 2009, more than 3,200 employers suspected of hiring illegal aliens have been audited for I-9 compliance. This has resulted in $50 million in fines for employers.

Fines can range from $500 with the record being $16,000 for a violation.  I think some small business owners think these types of forms and regulations apply to big business only, but that’s not correct.  All businesses that have employees are subject to many regulations that can carry substantial fines if the company is found in violation.

Synergy Participants can receive:

Free Human Resource Audit.  This audit includes a review of your compliance with state and federal regulations and other HR practices such as hiring, orientation, training, performance evaluation and termination.  Time will be spent onsite reviewing these areas, and a report will be prepared and delivered that summarizes the audit and provides recommendations for improvements, if needed.

Learn more about Charlotte and Advantage Resource Group at each of the sessions this month, listening to WFIR, or contacting her at cmason@advantageresgroup.com , www.advantageresgroup.com. or call
(540) 774-9705

Synergy Social Open House on March 29th

Join us for the Synergy Social Open House on Tuesday, March 29, 2011! It’s a drop in event from 4p-7p
to celebrate the new headquarters located in the Entreprenuer Center in the Roanoke Regional Chamber of Commerce building at 210 South Jefferson Street, Roanoke, VA 24011.

Enjoy great networking and tour the new Entrepreneur Center while you enjoy great good and wine tastings
courtesy of Kimberly Eakin with Wine Gourmet.

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March 15 – Synergy Select – Using DISC to Delegate

March 15, 2011, 8:30a-10:30a
Location:  F &W Building on 419 (see below)
Facilitator:  Jeff Smith, The Titan Group
Communication for Negotiation and Delegation

Jeff Smith, The Titan Group

Jeff Smith, The Titan Group

Whether you’ve been exposed to the DISC profile assessment tool for identifying yours and others personality profiles, or not, this advanced course will raise your awareness of how to use this information in practical applications for negotiation and communication.  (Part II of a two part series)

MARCH AND APRIL’S SESSIONS WILL BE HELD AT THE 3 STORY WHITE BUILDING LOCATED ON 419 across that road from 7-11 and BB&T in Roanoke.  This building is on the right hand side of the road if you are coming from Tanglewood Mall

March 11 – Prof Coaches of the Blue Ridge – Taming Your Gremlin

March 11, 2011
Time: Noon – 1:30pm

Facilitator: Ken Redick, CEAP, ILCT

Ken Redick soon to be PCC will be presenting in March. Ken is parlaying his coach training with his experience in the substance abuse treatment and employee assistance fields to assist professionals in realizing their goals. He has put together a unique, educational and guaranteed thought-provoking and fun presentation for March titled:

Understanding the ‘Gremlin’: Using REBT Practices to Coach the Self-Sabotaging Client

All clients get ‘stuck’ from time to time. In this presentation, the ability to move the action forward by listening and asking powerful questions of the client will be explored. Using Rick Carson’s Taming Your Gremlin concepts and Albert Ellis’ Rational Emotive Behavioral Therapy (REBT) as tools to uncover the mindsets that sabotage client progress. This is a transformational model that permits the client to challenge their attitudes, mindsets and choice behaviors by permitting self-awareness and creativity to the coaching process.

1. Discover the self-sabotaging behaviors: what they look like in a client and how to coach through them to mindfulness
2. Learn how to determine when your thoughts and beliefs (and your client’s) can be your greatest or worst enemies.
3. Learn the differences and similarities between Carlson Model and the REBT Model.
4. Practice concepts with Gremlin/BEBT worksheets

March 9 – Business Builders One – Internet Marketing That Works

Brian Duvall, Duvall Media

Brian Duvall, Duvall Media

Wednesday, March 9, 2011  8:30a-10:30a
Best Western – Valley View
Facilitator:  Brian Duvall, Duvall Media

Navigating the fast moving waters of internet marketing can be confusing and difficult to decode.
You’ll learn the fastest way to lead generation success on the internet.  Get ready to learn the
techniques you can’t find anywhere else!

Are you at a manic pace running your small business?

It’s our goal at Synergy to take manic small business owners and turn them into magic-makers. It’s the “magic” that you wanted to create when you first opened your small business that you’re probably missing. You wanted to succeed, have balance in your life, and find your true purpose, right? If you’re reading this than you probably know that there’s a tool or technique that might help you get back to the feelings you had when you started your business.

Do not let another month go by without finding out how Synergy can help you, like it has so many others, to not only grow their business but find their purpose and balance they were seeking.

Some of our business owners saw a 35% increase in 2010 in net profit! That’s money is on the bottom line, where it matters.

2010 Roanoke Regional Chamber of Commerce Small Business Awards

We conducted interviews with the nominees who are all outstanding business leaders in their category here in the region.

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When you Start With Why everything else will fall into place

Start With Why was recommended to me twice in two days which is usually my cue to buy it and read it right away.  It brought clear some concepts I have been working on for over a year and a half.  If you own a business you probably started with a WHY that was really powerful for you.  Your WHY could have been to help a certain group of people that you thought were being underserved in the marketplace.  Maybe your WHY had everything to do with a passion you had to improve people’s lives through what you offered or were going to teach people.  Whatever your WHY, it was clear to me that we all, in the day to day grind of running a business, forget our WHY’s sometimes and it’s important to not only be clear about them, but to also remind ourselves of them consistently.  Your WHY is the one gift you’ve been given and will share with your customers and employees.  Your WHY is the reason you opened your business in the first place.  Your WHY will make every decision you have to make easier.  It is your filter for what won’t work for your business.

Remember, embrace, and let your WHY steer you towards the level of success you want to achieve.