Daily Grind Becomes Baja Bistro

We received this release from Jeanie Patterson on Friday, February 5, 2010, and are glad to report that Jeanie and Jim are in good spirits this morning as they make this announcement.  Change and transition is a constant in business and this is just another step towards their long term success as entrepreneurs.  They were smart in that they knew what to do and when to do it.

Jeanie Patterson

Jeanie Patterson

“For three years Roanoke has enjoyed having the Daily Grind Coffeehouse and Cafe in the West Village Shops on Electric Road. It opened in 2007 by Jim and Jeanie Patterson and has been a community gathering place for both individuals and businesses. It has been recognized with local awards for Best Coffee and Best Free Wireless for 2 consecutive years.

The headquarters for the Daily Grind franchise is located in Winchester, Virginia. One year ago, there were problems that arose in the Corporate office, and as of 2 months ago, the franchise filed for Chapter 7 bankrupcy.
This has had a negative effect on many local Daily Grind Coffeehouses. It is very hard to run a franchise when the support is no longer in place.Therefore, there will be some new changes this month.
The good news is that “Baja Bistro, Fresh Mex Grille” will be opening in this location at West Village in March 2010. Baja Bistro will be keeping an extensive line of coffees,espressos, and breakfast items in place along with the an expanded breakfast menu. In addition, Baja Bistro will be serving its complete Fresh Mex menu of gourmet burritos, tacos, quesadillas, salads, and sides along with an exciting line of beverages for Fresh Mex lunch and dinner 7 days a week.
The Patterson Family want to thank the community for their support over these last 3 years. Please count of coming in to see all of them and the existing team in the new West Village Baja Bistro Fresh Mex Grille! They look forward to seeing you and are counting on being Roanoke’s Best Fresh Mex Grille and gathering place in 2010!”
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  1. Mike Harper says:

    Sounds Delicious Jeanie! – Best of luck with the new direction. I love the Fresh Mex concept and look forward to eating at Baja Bistro soon.

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