Caleb Mann is interviewed at the Grand Opening of the Roanoke Regional Entrepreneur Center

Dr. Chris Lauria is interviewed the Roanoke Regional Entrepreneur Center Opening

Brett Sharp of WSLC 94.9 Star Country is interviewed at the Roanoke Regional Entrepreneur Center

Chris Morrill, Roanoke City Manager, is Interviewed at Entrepreneur Opening

Betsy Head of HomeInstead Roanoke and Lynchburg is interviewed at the Grand Opening of the Entrepreneur Center

Chris Head of HomeInstead Roanoke and Lynchburg is interviewed at the Grand Opening of the Entrepreneur Center

Mr. Bill’s Wine Cellar win’s Best of… in City Magazine

Mr. Bill’s Wine Cellar, a participant in our Business Builders One group, just placed in the “Best place to buy a Bottle of Wine” in City Magazine’s latest issue.

Please help us in congratulating Bill Philips!

Mr. Bill’s Wine Cellar

2825-B Brambleton Avenue
(540) 400-7771

Synergize Your Customer Retention!

Jeanie Patterson

Jeanie Patterson

Getting new customers can cost you 5 TIMES more then retaining your existing ones.

68% of customers will STOP buying your
product or service if they feel UNAPPRECIATED.

Synergize your customer retention now…

Find out more about how you can affordably retain more of your clients and increase your referral rate quickly.
We’ll also show you how you can convert more prospects into sales in a simple, NEW TURN-KEY program.

This is a brand new, turn-key program, available exclusively through Synergize My Business.

Call Jeanie Patterson, Executive Vice President of Synergize My Business at
(540) 798-7282 or to set up your FREE, 1 hour custom consultation.

Synergy Spotlight Sponsor – March 2011

Charlotte Mason, Advantage Resource Group

Charlotte Mason, Advantage Resource Group

Charlotte Mason with Advantage Resource Group is the March Synergy Spotlight Sponsor!

What’s the biggest mistake you see small business owners making in relation to their employee company policy?

They don’t have one.  They often don’t have an employee handbook or other policies in place.

And why is that a problem?

Employees are then not clear on what is expected of them and company guidelines they need to follow so that business and the employee can be successful.

What’s another mistake you see small business owners make in regard to management of their employees?

Lack of employee of motivation and retention policies.  Employees need feedback to know that they are appreciated and are doing their job in a satisfactory manner.  They need to be recognized for their achievements and they need to feel that they are an integral part of the organization.

What is the impact on a business if their employees aren’t continually trained?

Work may not be done in a consistent manner in relation to company policy and procedures and the result of that is potentially poor customer service, customer retention, low efficiency, and slower growth in a competitive marketplace.

Business owners are very busy juggling many different priorities, so they tend to not document things in regard to their employees as well as they should.  What is the potential impact of poor documentation and not keeping up to date on legal requirements?

If business owners don’t comply with State and Federal regulations this can result in fines, some very significant.  I read somewhere recently that since January of 2009, more than 3,200 employers suspected of hiring illegal aliens have been audited for I-9 compliance. This has resulted in $50 million in fines for employers.

Fines can range from $500 with the record being $16,000 for a violation.  I think some small business owners think these types of forms and regulations apply to big business only, but that’s not correct.  All businesses that have employees are subject to many regulations that can carry substantial fines if the company is found in violation.

Synergy Participants can receive:

Free Human Resource Audit.  This audit includes a review of your compliance with state and federal regulations and other HR practices such as hiring, orientation, training, performance evaluation and termination.  Time will be spent onsite reviewing these areas, and a report will be prepared and delivered that summarizes the audit and provides recommendations for improvements, if needed.

Learn more about Charlotte and Advantage Resource Group at each of the sessions this month, listening to WFIR, or contacting her at , or call
(540) 774-9705

Synergy Social Open House on March 29th

Join us for the Synergy Social Open House on Tuesday, March 29, 2011! It’s a drop in event from 4p-7p
to celebrate the new headquarters located in the Entreprenuer Center in the Roanoke Regional Chamber of Commerce building at 210 South Jefferson Street, Roanoke, VA 24011.

Enjoy great networking and tour the new Entrepreneur Center while you enjoy great good and wine tastings
courtesy of Kimberly Eakin with Wine Gourmet.