I was listening to Tribes by Seth Godin recently and he talked about challenging the status quo in a company or in an industry. He said that innovators are like a “unicorn in a balloon factory”. The status quo doesn’t want us to change what they are doing or how they do it. They walk around taking up as much space as they can and use words like tradition, say things like “that’s what has been successful for us in the past”.
Synergy participants are unicorns, not balloon factory workers. Business owners in Synergy are innovators who know that learning is for a lifetime and have a strong desire to produce something more than profits – they want to make a difference.
Are you a unicorn? If you are then you are going to love Synergy. If you like to use the same, exact, tools that you have for years and years and believe those to be enough for your future success, then you’re probably not going to get why Synergy participants are just so proud of why they are involved in the program.