Start With Why was recommended to me twice in two days which is usually my cue to buy it and read it right away. It brought clear some concepts I have been working on for over a year and a half. If you own a business you probably started with a WHY that was really powerful for you. Your WHY could have been to help a certain group of people that you thought were being underserved in the marketplace. Maybe your WHY had everything to do with a passion you had to improve people’s lives through what you offered or were going to teach people. Whatever your WHY, it was clear to me that we all, in the day to day grind of running a business, forget our WHY’s sometimes and it’s important to not only be clear about them, but to also remind ourselves of them consistently. Your WHY is the one gift you’ve been given and will share with your customers and employees. Your WHY is the reason you opened your business in the first place. Your WHY will make every decision you have to make easier. It is your filter for what won’t work for your business.
Remember, embrace, and let your WHY steer you towards the level of success you want to achieve.